Remove brisket from packaging and use a paper towel to pat dry.
Combine rub ingredients and generously apply to outside of the entire brisket.
Put brisket in the smoker, fat side up, and smoke for 8-10 hours, or until internal temperature reaches 180℉.
Once brisket reaches 180℉, wrap brisket entirely in aluminum foil and continue smoking for 3 hours or until internal temperature reaches between 190℉-205℉.
Let brisket rest in aluminum foil for 1 hour in a cooler.
Remove from cooler, slice and serve.
Notes
If you end up with leftover brisket (you’re so lucky!), you can easily reheat it in an oven. Preheat oven to 325℉. Place brisket in a baking pan and cover with foil. Warm brisket until it reaches 140℉ (it could take up to an hour).