Remove brisket from packaging and use a paper towel to pat dry.
Combine rub ingredients and generously apply to outside of the entire brisket.
Put brisket in the smoker, fat side up, and smoke for 8-10 hours, or until internal temperature reaches 180℉.
Once brisket reaches 180℉, wrap brisket entirely in aluminum foil and continue smoking for 3 hours or until internal temperature reaches between 190℉-205℉.
Let brisket rest in aluminum foil for 1 hour in a cooler.
Remove from cooler, slice and serve.
Notes
Reheat Beef BrisketIf you end up with leftover brisket (you’re so lucky!), you can easily reheat it in an oven.
Preheat oven to 325℉.
Place brisket in a baking pan and cover with foil.
Warm brisket until it reaches 140℉(it could take up to an hour).